Formation of Attitude
Individual attitudes develop through the interaction of complex forces and are learnt.
And what is learnt can be unlearned or changed. We develop our attitudes from copying those people who are important to us (significant others), particularly parents and siblings. Religious beliefs are good examples
Rewards and punishments associated with certain actions make individuals acquire beliefs and accordingly result in building personal attitudes. Demonstration effect from friends and playmates play an important role towards developing attitudes. Media or persuasive communications also help develop certain attitudes. Often our attitudes towards politics come from information or persuasive communications from media
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